Means of expression in the modern Persian advertising (based on slogans)
نویسندگان
چکیده
منابع مشابه
A Comparative Study of English and Persian Advertising Slogans: Linguistic Means through the Sands of Time
This study was a contrastive analysis of the evolution of English and Persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. Thus, 800 Persian and English slogans from the last four decades were collected. Lapsanka's framework (2006) including different aspects with som...
متن کاملInternational Advertising Translation and Cultural Differences : a Case of Studying Advertising Slogans and Their Persian Translation
Today, international communication has got a great significance for people around the world. Societies are more concerned with the positive and beneficial relations with other nations. It seems that the need for interrelationship with other communities is moving the world towards globalization. In such a world, 'advertising' is looked upon as a handy instrument to call for others' attention. In...
متن کاملa comparative study of english and persian advertising slogans: linguistic means through the sands of time
this study was a contrastive analysis of the evolution of english and persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. thus, 800 persian and english slogans from the last four decades were collected. lapsanka's framework (2006) including different aspects with som...
متن کاملthe tragedy of modern man in arthur millers world
what miller wants is a theatre of heightened consciousness. he speaks of two passions in a man, the passion to "feel" and the passion "know". he belives that we can have more of the latter. he says: drama is akin to the other inventions of man in that it ought to help us know more and not merely to spend our feelings. the writing of the crucible shows us that he is trying to give more heightene...
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ژورنال
عنوان ژورنال: Science and Education a New Dimension
سال: 2019
ISSN: 2308-5258,2308-1996
DOI: 10.31174/send-ph2019-211vii62-04